Levi Caleb Allan x Brand
content collab proposal
LET’S TELL THE STORY OF BRAND
A brief description of the brands unique purpose.
Every board you shape is a story — but stories need storytellers too.
Somewhere between the foam dust, the emails, and the next custom order—you’re also expected to market, post, plan, and show up online like a one-man creative agency.
You’re the shaper. The glasser. The thinker. The explorer. You’re building objects with soul — and at the end of it, you’re lucky if you have the time (or energy) to take a photo that even remotely does it justice. You’re not lazy. You’re just maxed. And you know your brand deserves to be felt in a way that goes deeper than phone snaps and story reposts.
Between shaping bays and inbox pings, you’re wearing more hats than a Bali market stall. Your boards are dialled — but there’s barely time to tell the story behind them.
YOUR VISUAL VIBE MAKER:
Levi Caleb Allan
Levi Caleb Allan is an Australian lifestyle photographer currently travelling New Zealand with his wife and little girl full time. His work primarily focuses on inspiring viewers to get outdoors, amongst the mountains or around the ocean.
With years of experience working with tourism boards and outdoor lifestyle brands, and eight years running a six-figure wedding photography business, Levi’s style is straightforward and unfiltered, creating bodies of work for clients that inspire viewers to live a more adventurous life.
AUDIENCE ANALYTICS
@LEVICALEBALLAN
instagram
FOLLOWERS
15.5k
average views per
REEL
2,000
average views per
CAROUSEL POST
1,500
average views per
STORY
500
Top Countries
AGE RANGE
Gender
I want to capture the essence of [brand] in Sumba.
May 24th — June 5th
THE LAND OF UNCROWDED WAVES
Why This Trip Works for [Brand]
You’re across everything — shaping, sanding, quoting, packing, posting when you remember. Which means building a strong brand presence isn’t about willingness — it’s about bandwidth.
That’s where this trip fits in.
Sumba gives us the backdrop — clean reef setups, 500m walls, and surf that brings out the best in a board. I bring the time, the tools, and the eye to capture your work the way it deserves to be captured.
While you stay focused on what’s next in your business, this trip quietly builds you a stack of sharp, dialled visuals. The kind of imagery that takes pressure off your plate and actually moves your brand forward.
WHAT TO EXPECT
BASED ON PREVIOUS CLIENT WORK
THE VISION
MOOD BOARD
(via Pinterest)
STORY-DRIVEN & BUILT FOR RHYTHM
YOUR NEXT CONTENT PACKAGE:
PART ONE
VISUALS
__________
✓ THIRTY PHOTOS ($3,000)
variety of lifestyle, scenic context & detail shots
— you select your favourite images
✓ ONE SHORT REEL ($500)
focusing on the lifestyle of [brand]
— between 10 - 15 seconds long
PART TWO
SOCIALS
__________
✓ FIVE INSTAGRAM STORIES ($750)
BTS of the lifestyle [brand] enables
on @levicaleballan tagging [brand]
✓ THREE INSTAGRAM POSTS ($750)
visual bangers of [brand] in the field
on @levicaleballan in collab with @[brand]
PART THREE
LICENSING
__________
✓ SOCIAL MEDIA LICENSING
non-exclusive use across social media only
— $150 per piece of content
✓ OPTION TO LEVEL UP
if you decide there’s a photo that would work perfectly somewhere on your website or print
YOUR INVESTMENT: $9,500
JUST THESE 3 BOARDS
To tell the full story of [brand], I’m asking to take three of your designs with me.
Each one will speak to a different part of the trip — a different wave, mood, or moment. That way, we’re not just showing a surfboard, we’re showing range, versatility and purpose.
We’re building a body of work that feels like a small film series — not just one campaign.
Each board brings its own energy. Each session adds a layer to your brand story. And when it’s all stitched together — you get a bank of content that shows [brand] as more than a surfboard label. It’s a feeling, a rhythm, a way of moving through the world.
FISH
5’8 or similar
MID LENGTH
6’6 or similar
ASYM
5’11 or similar
You’re not handing your boards to a random.
You’re trusting me with your craft — and I take that seriously.
I know this is a big call. These boards aren’t mass-produced. They take time, thought, and soul to make. So here’s my word on it:
If You’re Not Stoked — I’LL Make It Right
If you’re not happy with the content that comes back, if it doesn’t feel like your brand, or if something doesn’t hit how you hoped
I’ll reshoot the lifestyle content back home in the Northern Rivers.
No questions. No awkward convos. Just a promise to deliver work you’re proud to put your name on. This isn’t just a ‘collab’ for me — it’s a partnership with someone I genuinely respect.
The Real Risk? Letting Your Story Go Untold
There’s no invoice. No upfront costs.
Just a chance to show the world why [brand] exists in the first place — with zero stress, and everything to gain.
WHAT NEXT?
THE PROCESS
1) LET’S CHAT!
We’ll line up the boards you’re keen to send and sort any quick details on sizing, fin setups, and timing. No back-and-forth fluff — just clear comms and straight-up logistics.
2) The trip
I take your boards to Sumba and get to work. You’ll get behind-the-scenes updates from the trip as it unfolds — the sessions, the conditions, and how the boards are performing.
3) RECEIVE CONTENT
Once I’m back, you’ll get a full online gallery with all final images and video content, ready to download and use straight away. No waiting around, no file-hunting — it’s all clean, clear, and done right.
LET’S MAKE SOME MAGIC TOGETHER
Are you in?