
Levi Caleb Allan x Willowbrook Retreat
content collab proposal
LET’S TELL THE STORY OF Willowbrook
A soulful, grounding escape that helps people reconnect with themselves and the natural world — through quiet simplicity, intentional design, and the healing pace of nature.
Soulful Simplicity
What you’ve created at Willowbrook Retreat is more than just a place to stay — it’s a sanctuary for the senses. Every detail, from the soft light that pours through the cabin windows to the hush of the creek outside, feels like an invitation to slow down and truly arrive. Guests aren’t just here to rest their heads — they’re here to reconnect. To sit in the outdoor bath under a starlit sky and feel the weight of the world soften. To wake slowly in crisp linen sheets, coffee in hand, as the mountains stretch awake in the morning light. You’re offering something rare: a space where the world goes quiet, and people remember how it feels to simply be. That kind of peace is hard to find — and you’ve designed it with such care.
Your ideal guests are intuitive, design-minded, thoughtful professionals, creatives, and couples who crave more than a break; they crave meaningful rest. They’re burnt out by overcommitment, noise, and hustle, and they’re not looking for flashy or overly curated — they want real, they want grounded, and they want to feel held by the natural world. You’ve tapped into something powerful by crafting a retreat that mirrors that desire for simplicity, beauty, and inner calm. It’s clear you know your guests deeply — and that you’re doing what you do not just to host, but to heal.
THE STORY WE’LL TELL
Restorative Stillness
A space to truly rest — not just physically, but emotionally and mentally. Willowbrook offers an atmosphere where time slows down and people can let go of the noise, stress, and overstimulation of modern life.
Authentic Connection
Whether it’s connection with a partner, with oneself, or with nature — Willowbrook is designed to foster those quiet, meaningful moments. A shared sunset soak, a fireside glass of wine, or a peaceful walk in nature — all invitations to reconnect in an unhurried way.
Presence Through Simplicity
A time to be here, fully — grounded in their surroundings, immersed in the moment. Every detail, from the cozy textures to the clean design, encourages a return to presence — the kind that helps guests remember what really matters.
YOUR VISUAL VIBE MAKER:
Levi Caleb Allan
Levi Caleb Allan is an Australian lifestyle photographer currently travelling New Zealand with his wife and little girl full time. His work primarily focuses on inspiring viewers to get outdoors, amongst the mountains or around the ocean.
With years of experience working with tourism boards and outdoor lifestyle brands, and eight years running a six-figure wedding photography business, Levi’s style is straightforward and unfiltered, creating bodies of work for clients that inspire viewers to live a more adventurous life.
AUDIENCE ANALYTICS
@LEVICALEBALLAN
instagram
FOLLOWERS
15.5k
average views per
REEL
2,000
average views per
CAROUSEL POST
1,500
average views per
STORY
500
Top Countries
AGE RANGE
Gender
WHAT TO EXPECT
EXTERIOR / INTERIOR / LIFESTYLE
(based on previous client work)
EXTERIOR



















interior







LIFESTYLE















THE VISION
OUR INSPO / MOOD BOARD
(via Pinterest)


















WE’RE KEEN,
let’s do this!
SIMPLE COLLAB
PACKAGE ONE
__________
✓ TEN PHOTOS ($1,000)
mix of lifestyle, architecture and details
— you select your favourite images
✓ ONE SHORT FORM REEL ($500)
showcasing the lifestyle / details of your stay
between 10 - 15 seconds long
✓ SOCIAL MEDIA LICENSING
use images across social media only
— $150 per photo
✓ QUICK GALLERY DELIVERY
content shared within two days of stay
✓ ONE INSTAGRAM STORY ($150)
showcasing the lifestyle / details of your stay
on @levicaleballan during our stay
__________
YOUR INVESTMENT
$3,150
2 NIGHTS STAY
WE’RE SERIOUS
PACKAGE TWO
__________
✓ THIRTY PHOTOS ($3,000)
mix of lifestyle, architecture and details
— you select your favourite images
✓ FOUR SHORT FORM REELS ($2,000)
showcasing the lifestyle / details of your stay
between 10 - 15 seconds long
✓ ONLINE MARKETING LICENSING
use images on socials, websites and online listings
— $500 per photo
✓ QUICK GALLERY DELIVERY
content shared within two days of stay
✓ THREE INSTAGRAM POSTS ($750)
carousel posts of the lifestyle / details of your stay
on @levicaleballan (you’ll be invited to collab)
posted within one month of our stay
✓ FIVE INSTAGRAM STORIES ($750)
showcasing the lifestyle / details of your stay
on @levicaleballan during our stay
✓ ONE INSTAGRAM REEL POST ($500)
showcasing the lifestyle / details of your stay
on @levicaleballan (you’ll be invited to collab)
posted within one month of our stay
__________
YOUR INVESTMENT
$22,000
2 NIGHTS STAY
+ $3,300
MOST
POPULAR
ALL IN BABY
PACKAGE THREE
__________
✓ FIFTY PHOTOS ($5,000)
mix of lifestyle, architecture and details
— you select your favourite images
✓ TEN SHORT FORM REELS ($5,000)
showcasing the lifestyle / details of your stay
between 10 - 15 seconds long
✓ UNLIMITED IMAGE LICENSING
exclusive use of images for twenty four months
— $1,000 per photo
✓ QUICK GALLERY DELIVERY
content shared within two days of stay
✓ FIVE INSTAGRAM POSTS ($1,250)
carousel posts of the lifestyle / details of your stay
on @levicaleballan (you’ll be invited to collab)
posted within one month of our stay
✓ TEN INSTAGRAM STORIES ($1,500)
showcasing the lifestyle / details of your stay
on @levicaleballan during our stay
✓ THREE INSTAGRAM REELS ($1,500)
showcasing the lifestyle / details of your stay
on @levicaleballan (you’ll be invited to collab)
posted within one month of our stay
__________
YOUR INVESTMENT
$64,250
2 NIGHTS STAY
+ $5,900
WHAT NEXT?
THE PROCESS
1) LET’S CHAT!
We’ll hash out the vision for our collaboration and any specific aspects of your stay you want to focus on, as well as the unique story you want to capture that reflects your core message.
2) IT’S STAY DAY
After the logistics have been ironed out, we’ll get to work doing our thing around your accommodation and you’ll be in the constant know via my Instagram stories of how it’s going.
3) RECEIVE CONTENT
Two days after our stay, you’ll be sent an online gallery with all of the images and content we created around your accommodation, for you to browse and download your selections.
LET’S MAKE SOME MAGIC TOGETHER
Are you in?