Levi Caleb Allan x Mont
content collab proposal
LET’S TELL THE STORY OF Mont
The legacy of gear built to be trusted, and the people bold enough to take it further.
to equip people to thrive, not just survive, the wild
Mont makes gear that’s trusted by climbers, hikers, and mountaineers across Australia and beyond. It’s built to be used—not styled for show. But scroll through most brand feeds today, and you’ll see polished, curated imagery that feels far from the real world your gear was designed for.
And that’s the problem.
Today’s consumers don’t just want to see gear—they want to trust it. They crave stories, not sales pitches. They’re looking for proof that your jacket keeps you warm when the alpine wind cuts through every layer. That your tent still holds strong when the weather turns sideways in the middle of the night.
The gap? Most content being shared doesn’t show that.
Instead of rugged use, they see posed hikers on sunny days. Instead of mud and grit, they see gear that’s barely broken in. And as a result, Mont risks becoming just another brand in the scroll—not the essential brand people instinctively trust when packing for the unknown.
THE STORY WE’LL TELL
Storytelling That Builds Trust
Today’s audience doesn’t want ads — they want proof. They want to see how gear performs when conditions turn, when comfort disappears, and when reliability matters most. They don’t need more product photos. They need stories that show why Mont is the gear they can count on.
A Deeper Emotional Connection
Mont customers aren't just buying equipment — they’re buying into a way of life. Whether it’s solo alpine missions or family adventures off-grid, your community wants to feel seen and understood. Content that reflects their lived experience deepens brand loyalty and builds belief.
Content That Embodies Your Purpose
Mont’s purpose is to empower people to explore wild places with confidence, humility, and respect. Every piece of content should echo that mission — created not just for marketing, but to remind people why they get outside in the first place.
Mont doesn’t need more noise.
You need trusted voices and visuals that reflect the soul of your brand — built by people who live the lifestyle your gear was made for.
YOUR VISUAL VIBE MAKER:
Levi Caleb Allan
Levi is an Australian adventure and lifestyle photographer, living full-time on the road through Aotearoa with his wife and little girl.
With an extensive background creating content for tourism boards and outdoor brands, Levi’s focus is simple: help people feel something — and then inspire them to get out there and live it for themselves.
His mission is to document the very reason Mont exists — a story of what it means to rely on something, to believe in it, and to let it carry you through the wild, beautiful places most people only dream of exploring.
AUDIENCE ANALYTICS
@LEVICALEBALLAN
instagram
FOLLOWERS
15.5k
average views per
REEL
2,000
average views per
CAROUSEL POST
1,500
average views per
STORY
500
Top Countries
AGE RANGE
Gender
WHAT TO EXPECT
BASED ON PREVIOUS CLIENT WORK
THE VISION
OUR INSPO / MOOD BOARD
(via Pinterest)
THE PLACES MONT’S STORY WILL BE TOLD
LOCATIONS
Mount Alpha, Wanaka
Corner Peak Track, Wanaka
Mount Maude, Wanaka
Welcome Flat Hut, Westland
overnighter
Routeburn Track, Aspiring NP
overnighter
Brewster Hut, Aspiring NP
overnighter
Ben Lomond, Queenstown
Ball Hut Route, Aoraki NP
overnighter
9,142m elev.
8 routes
121 km’s
6 WEEKS
STORY-DRIVEN & BUILT TO GO THE DISTANCE
YOUR NEXT CONTENT PACKAGE:
PART ONE
VISUALS
__________
✓ THIRTY PHOTOS ($3,000)
variety of lifestyle, scenic context & detail shots
— you select your favourite images
✓ THREE SHORT REELS ($1,500)
a life outdoors & how Mont enables you to live it
— between 10 - 15 seconds long
✓ ONE LONG FORM REEL ($1,500)
the story of hiking Aotearoa, where Mont gear plays a supporting role, crafted to reflect your “why”
PART TWO
SOCIALS
__________
✓ FIVE INSTAGRAM STORIES ($750)
showcasing BTS of the lifestyle Mont enables
on @levicaleballan tagging @mont
✓ THREE INSTAGRAM POSTS ($750)
story-focused carousels of the lifestyle Mont enables
on @levicaleballan in collaboration with @mont
✓ TWO INSTAGRAM REELS ($1,000)
story-focused carousels of the lifestyle Mont enables
on @levicaleballan in collaboration with @mont
PART THREE
LICENSING
__________
✓ SOCIAL MEDIA LICENSING
non-exclusive use across social media only
— $150 per piece of content
✓ OPTION TO LEVEL UP
if you decide there’s a photo that would work perfectly somewhere on your website or print
A PACKAGE THAT’S:
✓ INSANELY HIGH VALUE
✓ INSANELY LOW RISK
✓ INSANELY ON BRAND
YOUR INVESTMENT: $13,000
JUST THESE ADVENTURE-ENABLING ITEMS
To create the most immersive, story-rich content possible — and to showcase Mont’s gear in the kind of rugged, real-world context it was designed for, I’d love to work with the following kit.
Every item will be featured across high alpine tracks, remote hut stays, stormy backcountry nights, and quiet, reflective camp moments. The full kit will allow me to show Mont not just as a product — but as a complete, trusted system that supports life lived well outside.
1. SUPERCELL EX TUNNEL TENT
Why: Visually striking (especially the orange for cinematic content), lightweight, and made for alpine conditions. Perfect for showcasing durability + comfort in remote locations.
2. HELIUM 300 DOWN SLEEPING BAG
Why: I’ll be sleeping at elevations where overnight temps often dip below freezing. These show off warmth, weight-to-performance ratio, and packability — key Mont features.
4. MEN’S FUSION DOWN JACKET (midnight, sz L)
Why: This jacket is made for alpine layering—lightweight, warm, and built to be trusted when conditions turn. Showcases Mont’s high-performance insulation in cinematic ways.
5. MEN’S ODYSSEY JACKET (black, sz L)
Why: Essential for New Zealand's unpredictable alpine weather. This piece of kit shows how Mont gear performs in wet, wild, sideways-rain scenarios.
6. MEN’S AUSTRAL OVERPANTS (sz 30)
Why: Most brands forget the legs—you're showing Mont’s head-to-toe system at work. Important for alpine treks where exposure is constant.
READY TO SEE MONT GEAR IN ITS NATURAL HABITAT?
NEXT STEPS
1) SAY THE WORD
We’ll jump on a quick call or email thread to align on vision—what gear you'd like featured, and if there’s any specific terrain, story, or feature you want highlighted. I’ll make sure every shot speaks to your core brand message.
2) GEAR ME UP
Once the kit arrives, I hit the trails. You’ll get a behind-the-scenes look through my Instagram stories—so you’re always in the loop as your gear is being captured in the wild.
3) RECEIVE GOODIES
Just 48 hours after each hike, you’ll receive a beautifully curated gallery packed with high-res images, short-form video, and reel-ready content—captured with intention and ready to post, publish, or promote.