
Levi Caleb Allan x Mercure Queeenstown
content collab proposal
LET’S TELL THE STORY OF Mercure
Where comfort meets adventure, overlooking Queenstown’s breathtaking beauty.
Scenic Escape
What truly sets Mercure Queenstown apart isn’t just the panoramic views or the comfortable rooms—it’s the belief that every traveller deserves a meaningful connection to place. At its core, Mercure Queenstown exists to help people slow down, take in the beauty around them, and feel grounded—whether they’re adventuring through the rugged landscapes or simply unwinding by the lake. You’re not just offering accommodation; you’re offering a sense of belonging in one of the most awe-inspiring corners of the world. That’s the heartbeat of your brand—the desire to connect people to nature, to culture, and to comfort all at once.
This “why” shows up in the way your team welcomes guests like locals, the thoughtful nods to New Zealand’s culture in your spaces, and the effort to create an experience that feels both globally reliable and uniquely Queenstown. It’s about being the trusted home base for explorers, families, and professionals alike—a place that fuels adventure during the day and offers warmth, comfort, and stunning views at night. When guests leave, they don’t just remember the room—they remember how they felt. That feeling is your brand’s greatest asset.
THE STORY WE’LL TELL
Effortless Comfort in Every Detail
After a day of outdoor adventure or sightseeing, guests want to return to a space that feels calm, cozy, and well-considered—where quality service and serene surroundings make relaxation second nature.
Seamless Access to Adventure
Guests seek the perfect balance—easy access to Queenstown’s iconic experiences like skiing, hiking, and lake cruises, while enjoying the comforts of modern amenities, reliable service, and thoughtful hospitality.
Elevated, Share-Worthy Moments
They crave those “pinch me” moments—sunsets over the Remarkables, coffee with a view, and time well spent with loved ones. These moments become lasting memories—and often, the highlight of their trip.
YOUR VISUAL VIBE MAKER:
Levi Caleb Allan
Levi Caleb Allan is an Australian lifestyle photographer currently travelling New Zealand with his wife and little girl full time. His work primarily focuses on inspiring viewers to get outdoors, amongst the mountains or around the ocean.
With years of experience working with tourism boards and outdoor lifestyle brands, and eight years running a six-figure wedding photography business, Levi’s style is straightforward and unfiltered, creating bodies of work for clients that inspire viewers to live a more adventurous life.
AUDIENCE ANALYTICS
@LEVICALEBALLAN
instagram
FOLLOWERS
15.5k
average views per
REEL
2,000
average views per
CAROUSEL POST
1,500
average views per
STORY
500
Top Countries
AGE RANGE
Gender
WHAT TO EXPECT
EXTERIOR / INTERIOR / LIFESTYLE
(based on previous client work)
EXTERIOR



















interior







LIFESTYLE















THE VISION
OUR INSPO / MOOD BOARD
(via Pinterest)


















WE’RE KEEN,
let’s do this!
SIMPLE COLLAB
PACKAGE ONE
__________
✓ TEN PHOTOS ($1,000)
mix of lifestyle, architecture and details
— you select your favourite images
✓ ONE SHORT FORM REEL ($500)
showcasing the lifestyle / details of your stay
between 10 - 15 seconds long
✓ SOCIAL MEDIA LICENSING
use images across social media only
— $150 per photo
✓ QUICK GALLERY DELIVERY
content shared within two days of stay
✓ ONE INSTAGRAM STORY ($150)
showcasing the lifestyle / details of your stay
on @levicaleballan during our stay
__________
YOUR INVESTMENT
$3,150
2 NIGHTS STAY
WE’RE SERIOUS
PACKAGE TWO
__________
✓ THIRTY PHOTOS ($3,000)
mix of lifestyle, architecture and details
— you select your favourite images
✓ FOUR SHORT FORM REELS ($2,000)
showcasing the lifestyle / details of your stay
between 10 - 15 seconds long
✓ ONLINE MARKETING LICENSING
use images on socials, websites and online listings
— $500 per photo
✓ QUICK GALLERY DELIVERY
content shared within two days of stay
✓ THREE INSTAGRAM POSTS ($750)
carousel posts of the lifestyle / details of your stay
on @levicaleballan (you’ll be invited to collab)
posted within one month of our stay
✓ FIVE INSTAGRAM STORIES ($750)
showcasing the lifestyle / details of your stay
on @levicaleballan during our stay
✓ ONE INSTAGRAM REEL POST ($500)
showcasing the lifestyle / details of your stay
on @levicaleballan (you’ll be invited to collab)
posted within one month of our stay
__________
YOUR INVESTMENT
$22,000
2 NIGHTS STAY
+ $3,300
MOST
POPULAR
ALL IN BABY
PACKAGE THREE
__________
✓ FIFTY PHOTOS ($5,000)
mix of lifestyle, architecture and details
— you select your favourite images
✓ TEN SHORT FORM REELS ($5,000)
showcasing the lifestyle / details of your stay
between 10 - 15 seconds long
✓ UNLIMITED IMAGE LICENSING
exclusive use of images for twenty four months
— $1,000 per photo
✓ QUICK GALLERY DELIVERY
content shared within two days of stay
✓ FIVE INSTAGRAM POSTS ($1,250)
carousel posts of the lifestyle / details of your stay
on @levicaleballan (you’ll be invited to collab)
posted within one month of our stay
✓ TEN INSTAGRAM STORIES ($1,500)
showcasing the lifestyle / details of your stay
on @levicaleballan during our stay
✓ THREE INSTAGRAM REELS ($1,500)
showcasing the lifestyle / details of your stay
on @levicaleballan (you’ll be invited to collab)
posted within one month of our stay
__________
YOUR INVESTMENT
$64,250
2 NIGHTS STAY
+ $5,900
WHAT NEXT?
THE PROCESS
1) LET’S CHAT!
We’ll hash out the vision for our collaboration and any specific aspects of your stay you want to focus on, as well as the unique story you want to capture that reflects your core message.
2) IT’S STAY DAY
After the logistics have been ironed out, we’ll get to work doing our thing around your accommodation and you’ll be in the constant know via my Instagram stories of how it’s going.
3) RECEIVE CONTENT
Two days after our stay, you’ll be sent an online gallery with all of the images and content we created around your accommodation, for you to browse and download your selections.
LET’S MAKE SOME MAGIC TOGETHER
Are you in?